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Module 1: Laying the Foundation – Your Salon Brand
This module focuses on establishing a strong foundation for your salon’s success by defining who you are, what you stand for, and who your ideal clients are. You’ll learn how to create a brand identity that reflects your salon’s values and appeals to your target audience. By the end, you’ll understand how branding shapes client perception and sets you apart in a competitive industry.
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Lesson 1.1: Defining Your Brand Identity
Lesson 1.2: Understanding Your Ideal Client
Module 2: Creating a Strong Online Presence
Your digital presence is the first impression most clients have of your salon. This module teaches you how to build and optimise your Google Business profile and social media platforms to attract attention and build trust. You’ll learn practical content creation techniques that showcase your expertise and encourage engagement.
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Lesson 2.1: Building Your Google & Social Media Profiles
Lesson 2.2: Visual Content that Converts
Module 3: Marketing Strategies That Drive Results
Discover how to plan and execute effective marketing campaigns that grow your client base while maintaining profitability. You’ll explore the fundamentals of local marketing, collaborations, and seasonal promotions, all designed to generate buzz and loyalty. This module focuses on strategy and planning that lead to measurable growth.
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Lesson 3.1: The Power of Local Marketing
Lesson 3.2: Promotions & Seasonal Campaigns
Create Your 3 - 6 Month Salon Growth Plan
Module 4: Measuring Success and Scaling Up
In the final module, you’ll learn how to measure your marketing success using data and performance insights. Discover the key salon metrics that indicate growth, and learn how to use them to make better business decisions. You’ll then create your own salon growth roadmap, combining everything you’ve learned into a strategic plan for the future.
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Lesson 4.1: Tracking What Works
Lesson 4.2: Building Your Salon Growth Plan
Salon Marketing & Growth Fundamentals
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Salon Business Growth & Digital Marketing

    Content: Identify your ideal client by demographics (age, gender, income), psychographics (lifestyle, values), and needs. Tailor services, pricing, and marketing to this audience. Consider:

    • Who do you want to serve the most?

    • What problems do they need solved?

    • What motivates them to choose your salon?

    Public Resources / Links:

    Exercise: Create a simple client persona with at least 3 characteristics.

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