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Salon Business Growth & Digital Marketing

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Categories Professional Development & CPD
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Description

Running a successful salon today goes beyond great treatments – it requires strong branding, smart marketing, and business strategy. This course empowers salon owners and professionals to attract more clients, increase profits, and build a thriving digital presence.

You’ll learn how to market your salon online, create engaging social content, manage reputation, and use data to drive decisions – all tailored for the UK beauty industry.

What I will learn?

  • Define and communicate a strong salon brand identity
  • Identify and attract their ideal client
  • Build and optimise social media and Google Business profiles
  • Create effective marketing campaigns and promotions
  • Handle online reviews and client feedback professionally
  • Implement client retention and loyalty strategies
  • Track key performance metrics (KPIs) to measure success
  • Develop a 3–6 month salon growth and marketing plan

Course Curriculum

Module 1: Laying the Foundation – Your Salon Brand
This module focuses on establishing a strong foundation for your salon’s success by defining who you are, what you stand for, and who your ideal clients are. You’ll learn how to create a brand identity that reflects your salon’s values and appeals to your target audience. By the end, you’ll understand how branding shapes client perception and sets you apart in a competitive industry.

Module 2: Creating a Strong Online Presence
Your digital presence is the first impression most clients have of your salon. This module teaches you how to build and optimise your Google Business profile and social media platforms to attract attention and build trust. You’ll learn practical content creation techniques that showcase your expertise and encourage engagement.

Module 3: Marketing Strategies That Drive Results
Discover how to plan and execute effective marketing campaigns that grow your client base while maintaining profitability. You’ll explore the fundamentals of local marketing, collaborations, and seasonal promotions, all designed to generate buzz and loyalty. This module focuses on strategy and planning that lead to measurable growth.

Module 4: Measuring Success and Scaling Up
In the final module, you’ll learn how to measure your marketing success using data and performance insights. Discover the key salon metrics that indicate growth, and learn how to use them to make better business decisions. You’ll then create your own salon growth roadmap, combining everything you’ve learned into a strategic plan for the future.

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  • Level
    Intermediate
  • Duration
    10 hours
  • Last Updated
    October 8, 2025
  • Certificate
    Certificate of completion

A course by

Marcus Williams
Marcus Williams
Jaspy Accredited Trainer

Material Includesss

  • Text-based lessons for all modules (no video required)
  • Exercises and practical assignments (social media plan, loyalty program, growth plan)
  • Free/public online resources and templates
  • Quizzes (Multiple Choice, True/False, Fill-in-the-Blank, Scenario-Based)
  • Certificate of Completion: Jaspy Certified: Salon Business Growth & Digital Marketing Professional

Tags

Communication Skills Jaspy Certified

Target Audience

  • Salon owners, managers, and freelance beauty professionals
  • Salon staff responsible for social media or marketing
  • New entrepreneurs starting a beauty business
  • Trainers and educators in the beauty industry
  • Professionals looking to increase client engagement and profitability

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