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Course Content
Module 1: Introduction to Client Psychology
Every great consultation starts with understanding your client. In this module, we explore the emotional and psychological aspects that influence how clients make beauty decisions. You’ll learn how to recognise different personality types, interpret body language, and build a foundation of trust from the very first interaction.
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Lesson 1.1: Understanding Client Behaviour in Beauty Services
00:16
Lesson 1.2: Building Rapport & Emotional Connection
00:06
Rapport Building Checklist
Module 2: Consultation Techniques That Convert
Turn your conversations into meaningful client relationships. This module gives you the tools and structure to deliver consultations that feel professional, personalised, and purposeful. From asking the right questions to documenting client preferences, you’ll master techniques that lead to repeat business and glowing reviews.
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Lesson 2.1: Asking the Right Questions
Lesson 2.2: Structuring a Professional Consultation
Module 3: Managing Client Expectations
Clients don’t just want results - they want honesty and confidence. This module shows you how to communicate realistic outcomes and handle challenging conversations with professionalism. Learn how to set clear boundaries, manage expectations, and turn complaints into opportunities to strengthen trust.
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Lesson 3.1: Setting Realistic Results
Lesson 3.2 – Handling Complaints & Difficult Conversations
Quiz: Managing Expectations
00:05:00
Module 4: Upselling & Aftercare Communication
Great communication doesn’t end when the client leaves the chair. In this module, discover the art of upselling ethically and guiding your clients through aftercare in a way that builds long-term relationships. Learn to create loyalty programs, follow-up systems, and digital aftercare guides that keep clients engaged and coming back.
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Lesson 4.1 – Upselling Without Being Pushy
Lesson 4.2 – Aftercare & Retention Strategies
Final Assignment
Mastering Client Consultation & Communication

    Explore why clients make certain choices, and how their motivations impact consultations and outcomes.

    • The emotional side of beauty

    • Understanding why clients seek transformation

    • How trust influences loyalty

    Activity: “Think of a recent client interaction: what emotional needs were present, and how did you respond?”

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